Every piece needs a purpose
Market your media.
Awareness.
When someone has a need that you can fill, you’d want them to know who you are right? Awareness-driven media is designed to do just that, and to make it memorable.
Education.
Buyer-education media seeks to inform your consumers that you are the best for their need by showcasing what you do, and how you can help them today.
Conversion.
Whatever your call to action, being signups on a form, hiring new team-members, or turning leads into deals, conversion media is designed to showcase why you are the right choice.
Social Strategy
When you have an announcement to make, why not make it with uniqueness, personality, and excitement!
Be quirky, bend the brand guidelines, and be remembered.
Build it bingeable.
Converting once is great, but the real power of brand-media is building an audience that will re-engage with you again and again; that is proud to be associated with, and has an affinity for, you.
Podcasts
Through the week-to-week engagement with your returning audience, and personal investment in your hosts, podcasting has the potential for the highest amount of brand affinity I have experienced in any medium.