Upcase is Now Free Campaign
When thoughtbot wanted to open up their developer learning platform, Upcase, for free we utilized the tenants of engaging social videos to garner nearly 4,000 views on their Twitter posts alone.
Education, on the page.
On the Upcase landing page and embedded in an announcement blog post was this ‘education’ focused piece detailing what the program was, what it contained, and how to utilize it, resulting in the highest average viewer engagement of any of thoughtbot’s video assets, and driving thousands of new sign-ups to the platform!
(Not to mention the hundreds of learning-material videos we produced for the site 😉)